Independence Day Celebrations @ Auranagabad Campus

Aurangabad Campus celebrated Independence Day function at their campus. Ex principal Prof.S.B.Dhoot was invited as Chief Guest for the occassion.

The Following programmes were organised

1. Tree Plantation

2. Prize Distribution ceremony for G.A.Tests and Tatva'09 competition held at the University.

3. Eye Donation which was initiated by our student Mr.Amardip Sasane.

Prof.S.B.Dhoot delivered a speech on Organisational Culture of Leadership.(Culture is King ) The function was followed by snacks.

The pictures can be viewed at the site below.

http://picasaweb.google.com/yadv.rameshchandra/Abad?feat=email#

Prof Ramneek Kapoor speaks at the Rotary Club In Indore on-"Maximizing Leadership Potential"

Prof Ramneek Kapoor's- OSB Indore , releases new book

Prof Ramneek Kapoor our faculty at OSB Indore has released his third book

" COMMUNICATION FOR RETAIL PROFESSIONALS"

which has been released by publishers Tata McGraw-Hill Limited today .

All Omegans Join together to congratulate him on this occassion.

Prof Ramneek Kapoor's- Faculty OSB Indore , Book Review & Blog

Review of the Book written by Prof Ramneek Kapoor

International Marketing Text and Cases

-- An Innovative approach through live cases

By Dr. Justin Paul and Ramneek Kapoor, Published by Tata McGraw-Hill, New Delhi 2008. Price 299.00 ISBN: 0070635889, www/mhhe.com/paul-kapoor

Justin Paul is author of three other books published by different publishers related to topics such as business environment, international business and export-import management. Ramneek Kapoor is one of the best selling authors of India on sales management. His book Fundamentals of Sales Management, Macmillan India 2005 has been a best seller consistently for last three years. Their latest book International Marketing Text and Cases has been finding acceptance in many universities abroad due to its simple and lucid style and live day to day references from the happenings around the world in international markets.

The authors have drawn upon their extensive industry and academic experience. The authors endeavor to present a new approach to international marketing written for and about the global markets.

The book is most valuable in its depth of discussion and focus on current developments and areas of interest in the international marketing as a subject. It helps the students develop a wider and deeper insight into the strategies of the multinational conglomerates and corporate in developing their global markets around the world. The book gives in detail analysis of market-entry modes with illustrative examples and cases. The book provides for several chapters that could be of interest to general business reader too. For example the chapter on International Culture is a treat to read as the reader gets familiarized with various aspects of cultural differences and nuances while doing business at the international level. Similarly the chapter on export –import documentation and procedures will be helpful to general exporters and importers besides giving a class room lecture to the students of International marketing.

The book also provides for the Cases at the end of the important chapters and at the end of the book along with Boxed exhibits of real-world examples, across the chapters. The authors have provided separate chapters on political and legal environment, enabling the students understand the international environment in the right perspective. Besides End-of-chapter review questions and end-of-book objective questions make it easy for the students to refresh their understanding the subject matter.

The book has primarily been written as a postgraduate text for the students of business management studies all overt the world .the book though will also attract wider readership as it communicates with the readers in a clear, concise style building up on the story of international marketing in an easy-to-follow progression in chapters appearing one after the other sequentially. All the eighteen chapters are of great and relevant interest to international marketing students, professionals, strategists and export import managers, who want to expand on the global opportunities for their organizations.

The book in its first chapter Concept and Process of International Marketing draws a background of significant events and trends from a historical perspective before turning attention to concepts and process of international marketing.

Chapter 2 WTO and Implications on International Marketing examines in detail the impact of WTO decisions on the international trade and marketing of nations.

The next two chapters Emerging Trends and Internationalization of Firms
and Country Analysis, Selection, Market Size and Marketing Mix discuss and dissect the important trends that have influenced international companies’ strategies, perceptions, and decision making in selecting .the authors highlight the emerging trends and demonstrates effective methods for implementation the concepts of marketing mix at the international levels.

This book like an honest academic text devotes separate chapters to explain theories related to international product policy, planning and strategy, pricing strategy and decision for international marketing, International distribution, marketing channels logistics and supply chain management, product promotion, advertising and building brands in foreign markets, personal selling and multinational sales management. The discussion on Global Issues – The Internet and E-Commerce in the last chapter makes an interesting reading to finish this discussion on International Marketing. .

www.mhhe.com/paul-kapoor
ramneekkapoor.wordpress.com
http://urlPass.com/46fx

Prof Ramneek Kapoor's Blog

ramneekkapoor.worldpress.com

Lecture given Prof. Ramneek Kapoor in OSB Indore campus.

Lecture given by Prof Ramneek Kapoor in OSB campus.

http://www.youtube.com/watch?v=jlf6iOUTX9w

Students of OSB Ahmedabad Shine in their SIP

Prakashraj Kumavat, Nikunj Parekh and Vipul Parekh,students of OSB Ahmedabad

who are presently doing their SIP with Max New York Life Insurance have achieved their Dual Targets allotted to each one of them during their first month of SIP itself.

Max New York Life in an Open function held on 3rd June 2009, has awarded Two Certificates to each of the above Students for achieving their Targets in record time.

In the photo of the award function,the students are with their award certificates alongwith Max New York Life Officials ,Principal along with Prof Japan Shah, Prof Ashutosh P. Chavda, Prof Amrita Mattar ( faculties at Ahmedabad campus)

Pune & Jaipur Campuses now on You tube

Jaipur :

http://www.youtube.com/watch?v=ogqdHpp_0GI&feature=channel_page

Pune :

http://www.youtube.com/watch?v=wQEHEvg87wA
http://www.youtube.com/watch?v=SLQCNdanNc0

http://www.youtube.com/watch?v=UZcf_gzER00

http://www.youtube.com/watch?v=jnP7h2R2lps

Useful articles from wetfeet.com

Useful articles from wetfeet
The Hidden Weapon of Job Seeking
The article offers advise on how important is putting together ones portfolio is for attending the interviews . The following checklist is given for this purpose.
Table of contents. An at-a-glance version of what’s in your portfolio.• Cover letter. With a cover letter or mission statement of your career goals you can portray how you will fit into their company.• Resume. A concise chronological summation of your academic and professional work.• Skills and certifications. If you have advanced skill sets that need more explanation explain your knowledge of each one. • References. Interviewers will ask you to submit references at the close of the interview. Compile reference letters from professors, employers or summer internship supervisors and include contact information for all references.• Samples of your work. You could include academic writing samples or a capstone project and any relevant work from a summer internship, part-time job or campus organization. These give you a chance to show off your knowledge and skills. •Public Recognition. If you’re the recipient of any awards or scholarships it shows employers you’ve been recognized as a stand-out student and are most likely a hard worker. A typed out list of your accomplishments and a short explanation of each will suffice.•Extracurricular activities. Volunteer work, organizations and sports teams make up a huge part of students life outside of class and work. Show what you’ve contributed.
http://www.wetfeet.com/Undergrad/Finding-the-job/Articles/Portfolios--the-Hidden-Weapon-of-Job-Seeking.aspx
Defining Your Strengths and Weaknesses
The most common question in the interviews is “ what are your strengths and weaknesses”- a simple question with a complex answer. And most of the applicants confuse strength with skill. This article provides an exercise of answering few questions which can help to list the strengths required depending on the type of job and tips of how to narrate weaknesses.
Advise: By preparing your answers in advance, you’ll have a much easier time articulately responding and not coming across as pompous or inadequate when employers ask the inevitable question. Just remember, employers know you’re human, and by being honest about your strengths and weaknesses, you’ll come off more wise and experienced.
http://www.wetfeet.com/Undergrad/Getting-hired/Articles/Defining-Your-Strengths-and-Weaknesses.aspx
Be Able to Introduce Yourself
The most commonly asked question in interviews that appears intimidating is “tell me about yourself”. The article advises that one need to ask the following questions to be able to answer this question:
1. Which of your previous jobs provided you with experience relevant to what you hope to do now?
2. What are your strongest skills and specific examples of projects that you worked on where you solved an important problem?.
3. What makes you memorable and special?
Advise: Remember that primary goal is simply to introduce yourself and tell them what you are good and be clear, creative, and concise. Maintain eye contact and appropriate body language during the conversation.
http://www.wetfeet.com/Undergrad/Finding-the-job/Articles/Be-Able-to-Introduce-Yourself.aspx
Top Ten Things Interviewers Want to See refelected in a resume
10. A well-rounded candidate
9. Something that makes you stand out from all the other Stanford/Harvard/Wharton graduates.
8. A balance of work (or academic)/life experiences—as if we bankers really know what that means!
7. Experience in my current client’s industry and immediate availability.
6. You’re assuming I actually get a chance to read resumes.
5. Someone who went to my alma mater. Not that I’m biased.
4. I’ll know it when I see it.
3. An indication that the person is breathing.
2. Evidence that you’ll be willing to spend every weekend in the office (without complaining).
1. A typo—so I can throw it out.
http://www.wetfeet.com/MBA/Resume---Cover-letter/Articles/Top-Ten-Things-Interviewers-Want-to-See.aspx
Nine Things You Should Never Say in an Interview
1. "What does your company do?"Ask questions that show you’re well informed and eager to work at the company, not those to which you should already know the answers.
2. "My salary requirements are very flexible."Compensation is often the touchiest subject in an interview. You want to know what a company will pay and interviewers want to know what you're willing to take. If a company comes back with a low offer, you can try and negotiate.3. "Don’t use slangUsing slang is a serious turnoff for interviewers. You may be articulate, intelligent and confident but you may not sound that way.4. Don’t LieYou’ll be found out and you’ll regret it. Interviewers know you may exaggerate a little to sell your self but don’t cross the line between exaggeration and out-and-out lying.
5. "In five years, I see myself on a boat in the Caribbean."When interviewers ask you about long-term goals they want an answer that relates to the company. Even if you don't plan to stick around long say something that reflects a commitment to the position and the company.
6. “Sorry, I don’t know how to do that.”Rather than admitting that you don't have a specific skill, stress that you’re a fast learner and are excited about the possibility of acquiring new skills.
7. Even if an interviewer starts getting personal, don’t follow suit.
You may think you’re being open and honest but you’re really just coming across as unprofessional, unfocused and disrespectful. Keep it business like and polite.8. “What can your company do for me?”Interviewers hate arrogance and selfishness. They want to know why they should hire you. Stress the contributions you can make. Don’t start asking about raises, bonuses, and promotions right away.
9. “I left my last job because my boss was a real jerk.”Bad-mouthing your previous employer is possibly the dumbest thing you can do during an interview. say that you left to look for more responsibility, you wanted greater opportunity for advancement or you were just ready for a change.
http://www.wetfeet.com/Undergrad/Getting-hired/Articles/Nine-Things-You-Should-Never-Say-in-an-Interview.aspx
Look on the Bright Side
The article provides six reasons to stay positive while graduating into a recession.
You’re not alone-The idea that most students have jobs by the time they graduate is a myth. Realize it’s not unusual to be unemployed upon graduation. Take comfort in your numbers and keep your head high.
Become an Expert NetworkerNo doubt, in a growing economy it’s easier for students to get a job offer. Identifying and solidifying career contacts early in your career will pay dividends in years to come.
Youth is On Your Side
There are two reasons why experiencing a recession early in life is better than further down the road.
· First, it’s generally easier to survive a recession when you’re young and likely haven’t incurred the financial burdens that come with a family
· Second, entry-level positions are a hot spot for hiring. Although the competition may be older and more experienced companies often favor the attitudes of younger workers.
Plan B, C, and DIf you can’t land your ideal job right out of school, one can chart a new course, take on a part-time gig or accept one more internship-these positions can enhance your resume during a prolonged job search. They might even shed light on career outlets you had never considered.
Fan OutBy doing some research and exploring alternative industries and locations, you’ll ratchet up the odds of finding a job. “It’s healthy for students in any market to review all of their opportunities and do a check-in with what will meet their career satisfaction.
Reality Check
When you do your own job search and experience small positive outcomes like making a network connection or landing an interview it really builds your confidence. Battling uphill now will make your next job search seem like a joyride.
http://www.wetfeet.com/Undergrad/Finding-the-job/Articles/Look-on-the-Bright-Side.aspx
WetFeet Recession Series: Recruiter Recon
This is an extracts of interview with a company in USA which is doing well inspite of recession. Few hints given for MBAs on what is critical in a tough job market.
Advise: Building your network is critical. Try to make as many connections as possible, whether it’s at school or with your parents’ friends, or even with people you meet standing in a line somewhere. Let everybody know you’re looking for opportunities. You should also be proactive early on in your MBA career, and reach out to working professionals, keeping an open mind in regard to location and industry. Finally, it’s really important to brand yourself. Understand and be aware of what you want out of a career and how to position yourself. Research, be prepared, and demonstrate your skills and knowledge.
http://www.wetfeet.com/MBA/Finding-the-job/Articles/A-Recipe-for-Success.aspx
Basic Resume Dos and Don'ts
The article suggests to avoid common mistakes while building a stronger, more refined resume .Some of the Dos and Donts suggested are:
Dos: Stick to a basic, clear format which helps reader gather information quickly and with minimal effort focusing on your accomplishments and skills, relevant strengths, achievement statements, personal Information relating to address, email id, telephone number etc.
Don’t: Use vague qualitative terms, frivolous information, unconventional formats or refer yourself as a subject. Avoid including personal information relating to age, race, marital status or inappropriate email or phone number as contact information.
http://www.wetfeet.com/Undergrad/Resume---Cover-letter/Articles/Basic-Resume-Dos-and-Don-ts.aspx
Common Job Search Misconceptions
This Article lists the general misconceptions among the job seekers about the interviews, their perceptions and explains what the truth is for all these misconceptions.
http://www.wetfeet.com/Undergrad/Finding-the-job/Articles/Common-Job-Search-Misconceptions.aspx
What do you do before you accept a Job offer
The article talks about the guidelines to be followed before accepting a job offer. These include getting a written offer, a clear understanding of the job responsibilities, salary and benefits, career growth prospects , company culture, working environment etc.
Advise: In evaluating job offers, take time to make sure you’re making the decision for reasons you’re comfortable with-and taking the job that you want. The more clarity you have about the situation you’re getting into, the more likely you’ll love what you’re doing and stick to the position you’ve taken
http://www.wetfeet.com/MBA/Salary/Articles/What-to-Do-Before-You-Accept-a-Job-Offer.aspx
Brand Thyself
The article provided tips of how to brand oneself which is increasingly becoming important component of culture and economy. Building one’s brand at workplace is by exploring different ways where one can excel by looking for opportunities outside the department and by pushing beyond expectations. Engaging others is the key in building conversations and thereby sharing ideas will develop the brand popularity. Connecting emotionally with others by talking to them directly with style and intellect will help in brand development.
Advise: One has to continuously innovate to improve our brand image. We must each constantly seek new ways to avoid growing stale.
http://www.wetfeet.com/MBA/Finding-the-job/Articles/Brand-Thyself!.aspx

The JRD Legacy - An Article sent by OSB Jaipur Faculty,Prof.Bhunesh Vyas

The JRD Legacy
It's possible to be honest and principled and succeed Nobody disputes that, during his lifetime, JRD Tata was the most respected — and probably the most admired — businessman in India . Ratan has finally inherited JRD's title. He is clearly the most respected and admired businessman in India today. Think back to that phase, 10 years ago, when the Tatas struggled to reinvent themselves in the post-JRD era. Ratan was perceived then: awkward, untalented, unworthy of the job, out of his depth and full of vindictive anger against many of the satraps of the JRD regime. It was a time of change. New groups were springing up out of nowhere. The Infosys legend, personified by Narayan Murthy's personal simplicity and marked by the world-class skills of his high-tech partners, had just begun...
At Tata headquarters, however, the crises mounted: record losses at Tata Motors. The criminal charges over Tata Tea's alleged links with Assam militants. Allegations of foolishness in the sale of Tata Oil Mills' assets. A plan to launch a domestic airline with Singapore Airlines that was comprehensively scuttled and more. And many of us wondered if we were watching India 's greatest industrial group diminish before our very eyes. The house that JRD had built was crumbling. Poor, shy, inept Ratan seemed unable to cope. And yet, a mere decade later, here was the same Ratan being feted by the world's media as the man who reinvented, if not the wheel, then certainly the motorcar. A man who did what no global carmaker believed was possible. Here was a new Ratan, as he joked about calling the car the 'Pachauri' (after the environmentalist who chose to attack the Nano as a pollution threat. Or even the 'Mamata' (after the nutcase) or 'Despite Mamata'. Nano at a lakh because "a promise is a promise"... The triumph of the Nano was merely the crowning glory in a series of successes. Throughout the 21st century, the Tatas have beaten every doom-laden prediction and silenced every critic. Tata Motors came back from losses of over Rs 600 crore to make huge profits on the back of the Indica. Infosys had fulfilled its early promise but even then Tata Consultancy Services (TCS), a company that had been little noticed in the 1990s, had grown to dominate the Indian IT sector, its size dwarfing Infosys. Tata Steel had defied Rusi Mody's predictions, had been whittled down to a slim and lean company, and had even gone ahead and bought Corus, a global giant, after a bidding war during which Ratan had shown nerves of steel. And even as Ratan was unveiling the world's cheapest car, the Tatas were on the verge of clinching the purchase of Jaguar, one of the world's great luxury cars. How had so many people, who should have known better, got Ratan so wrong?
Business pundits will tell you — in the kind of detail that I will never be able to master — just how the Tatas turned themselves around. I'm sure they are right. But remember, most of these pundits were the same guys who wrote Ratan off to begin with, a decade or so ago. A few theories on the remarkable rise of Ratan Tata. Ratan realised India was changing much before the other big houses did. He recognised that the old feudal, paternalistic structure that had worked so well in the JRD era, where the old man was the emperor and the companies were run by viceroys, would not work in the new India . He professionalised the Tatas, democratised the management, abandoned the feudalism (remember Rusi Mody's massive birthday tamashas in Jamshedpur ?) and made the group adopt a low-key, matter-of-fact, get-things-done style that had no room for satraps and stars. He saw the wisdom of embracing the future. Hence, the focus on TCS. And hence the determination to go global: we talk about Corus, the Pierre, Tetley etc, but the big successes are only the tip of the iceberg. Years ago, Ratan told that he was determined to use Indian managerial ability and Tata capital to globalise the group... In 2000, this seemed overly ambitious and grandiose. But he has grabbed the opportunities for globalisation like no other Indian industrialist has. At the same time, he put his faith in young India . The team behind the Nano is young — the top guy is 35 — and overwhelmingly Indian. So it was with the Indica, a truly Indian car. One of the dichotomies of Ratan's personality is that while he can be shy and reticent in social situations, he is warm, outgoing and able to motivate teams at work.. He told the government to go to hell. No group has faced more unfair governmental harassment than the Tatas — right from the Tata Tea case where they were framed by the Assam government to the telecom tangle where they were bullied by an arrogant Dayanidhi Maran. Not once did Ratan agree to pay a bribe. He wouldn't even go and complain to Manmohan Singh (who has immense respect for him). Instead, he stood his ground. If in the process, he lost a project, he lived with the loss but maintained his principles. So it has been with Mamata Banerjee's foolish Singur campaign: he will never buckle under it or try and buy her off.
He let his heart guide him. Early in his career, when Nani Palkhivala persuaded the Tatas to liquidate the Central India Mill even though it could have been turned around with an infusion of just Rs 50 lakh, an angry and disgusted Ratan gave his own annual Tata salary bonus to the officers of the company . "They were perfectly blameless people who had now lost their jobs through no fault of theirs because of a bad corporate decision. They had homes to run and children to educate," he remembered in an interview in 2005. It was his heart that told him to build the Nano. He would see families of four on a single scooter. The father would keep his son in front and the mother would hold on to her baby. He wondered why it was not possible to give such families a car where they could be safe and comfortable for the same price. Plus, they would keep their dignity. There are many reasons for building a car. But this, I think, is the best one of all. And finally, I think, India caught up with the Tatas. Over the last decade the middle class came of age, tired of the crony capitalism of the old bania class, was inspired by engineering success stories like Infosys and began to wonder why it wasn't possible for everyone to do business honestly. The Tatas had gone through good times and bad times. But they had always given nearly all of their profits to charity. They had consistently refused to break the law and encourage corruption. Older generations of businessmen thought they were silly and shortsighted to do so considering that everybody else played the game. But now India has changed. We finally have a strong and vocal middle class that prizes honesty above all else and that has contempt for the sleazy politicians and the crony capitalists of old. When we see Ratan Tata refusing to pay bribes, refusing to lick politicians' boots and refusing to bend the rules — and still taking the Tatas from strength to strength, still buying the world's best companies, and still reinventing the rules of the car industry — well then, we know that there is a better way. The honest way.

OSB Vadodara faculty Ms .Rupali Shinde article on RFID

Prof.Rupali Shinde(Jr.Lecturer)
Omegan Scool of Business,Baroda
Rupalishinde.1980@gmail.com
Abstract
Radio Frequency Identification (RFID) is the latest phase in the trend of the miniaturization of computers. It is an automatic Identification method, relying on storing and remotely retrieving data using devices called RFID tags or transponders. The technology requires some extent of cooperation of an RFID reader and an RFID tag.
This paper examines the case of one supply chain in the electricity sector where RFID technology integrated with firm’s information systems acts as an enabler of process optimization.
Using a business process approach and laboratory simulation, it is explained that how the implementation of RFID technology can increase the visibility of information at various layers of the supply chain, allowing members to gather precise information on real demand and improve replenishment processes.
On the other hand, while RFID technology has the potential to automate some processes, human intervention is still required. Therefore, used case scenarios and sensitivity analysis should be carefully considered when selecting the proper design (architecture options) for the virtual and hardware components of RFID systems. The choice of the appropriate configuration needs to be integrated in the firm’s strategies and supply chain partner’s vision.
1. Introduction
There is a great deal of hype happening today around Radio Frequency Identification (RFID). Handled Properly a RFID systems solution can result in an evolutionary change incorporating legacy systems with the real-time supply chain management of tomorrow. Many companies are creating RFID initiatives and some are even beginning pilots of this new technology. Following this trend, this paper takes in hand the case of one supply chain in the electricity sector with special weightage on workers in charge of the power grid maintenance and operation.
Highlights of this white paper include:
1)The introductory technical aspects of RFID,which
will clarify it’s meaning, constituents and working.
2)The importance of information technology for the stability
3)The context of the study is presented
4)The research design where the business process approach and laboratory Simulation are presented.
5)Selected RFID-enabled scenarios are discussed in terms of process optimization.
6)The conclusion and future research are presented.
This paper aims to explain how RFID technology combined with the appropriate infrastructure and firm’s information systems can act as an enabler of process optimization and enhance the efficiency of a supply chain of business in the competitive edge.
2. RFID Technology
RFID technology is a wireless automatic identification and data capture (AIDC) technology . A basic RFID system is composed of a tag containing a microprocessor, a reader and its antennas, and a computer equipped with a middleware program, in which business rules are configured to automate some decisions . The tag, which is generally attached to a product, communicates through radio frequencies with the reader’s antennas. The reader sends the location and unique identification of the product to a computer. When this information is routed to specific enterprise information systems (e.g. Enterprise Resource Planning Systems-ERP, Warehouse Management Systems-WMS), automated transactions can be performed such as reject unplanned receipts, directly enter receipt into computers, compare ASN (Advance Shipping Notice) for inbound deliveries, etc.
Beside some standards and technological limitations such as the read rate, data reliability, lack of unified standards, high costs associated to the technology (hardware and software), security issues (i.e. data access, privacy and legislation)], RFID technology presents many advantages over other AIDC (Automatic Identification and Data Capture) technologies such as (i) Identifies many items simultaneously, (ii) line of sight reading not necessary, (iii) Contributes to advanced supply chain management, including: - Reduced out-of-stocks, -Real-time inventory transactions, -
Improved speed and efficiency in product handling (iv) Read/write tags can receive new information trough out an item’s life cycle, (v) Prevents counterfeiting,(vi) Some tags appendable/reprogrammable (vii) Tags carry more data than bar code (viii) Reading can be completely automated,(ix) Data accuracy is extremely high,(x) longer read range etc. While RFID technology is considered promising, there are still many questions concerning its adoption [8], specifically in the ways its real potential can be delivered. Therefore, the objective of this paper is to demonstrate “how business processes can be optimized using RFID technology”.
3. The Importance of Information Technology for the stability of business in competitive edge
Technological developments in the last 4 to 5 decades have been so rapid that they have made visible imact on the life styles of mankind all over the world. The technological changes, have , in fact been at an exponential rate. The advent of new and emerging technologies has added momentum to the process of change. In the years ahead a technology is going to play a very major role in the industrial and socioeconomic growth of any country.This also would have an important bearing in the on the corporate performance.Growth and profitability of an organization will not only depend on resource availability and it’s optimum utilization but also technological content of it’s product and services. A survey of 700 companies in USA has shown that technological content accounted for 1/3rd of their profit in the decade of 90’s as compared to 1/5th of previous decade.The next decade may perhaps take it to ½ .in other words changes in technologies can not be ignored or given a secondary place.
In the specific case of RFID technology, analysts predict a $5.29 billion RFID market in 2008, with an increase of almost 7.3% over the previous years. Forecasts indicate that RFID spending will double before 2012. Other sources evaluate RFID annual growth rates are over 23%. These growing investments in IT are pressuring many academics and practitioners to seek for economic justification as “more than ever IT executives encounter the justification issue due to senior management’s insistence that the investment be properly utilized”. The literature on the evaluation of business value of IT can be classified into two main categories, namely the production-economics based approach and the process-oriented approach. Respectively, studies in the first category use production functions to study the relationship between IT investments and productivity at the firm level, while studies in the second category try to assess the impact of IT investments on specific processes .For instance, by adopting a production-economics based approach showed considerable return in IT investments at the firm level in terms of cost savings, quality of service improvement and better customer service. However, as noted by the impacts of IT investments are “perhaps better observed at the process level (versus the firm level)”. Indeed, when the process approach is used to assess the impacts of IT investments, other factors that affect the translation of these investments into impacts are investigated more obviously. The process-oriented approach has been used by various researchers to assess the impact of IT ,and it has been considered as the best approach to study the impact of IT at a more exhaustive level .
4. Context of the Study
In the utility context, the adoption of RFID technology is still at its early stages and the use of this technology are under preliminary investigation, mainly due to the “technology push” from technology suppliers, as well as competitive market conditions that create pressure toward supply chain optimization solutions. In fact, today, the world energy production is driven by demand with the global energy consumption that has been rising over the past three years at an annual average rate of 4.2% and is expecting to rise in the years to come, with Asia and Australasia (excluding Japan) which are expected to consume almost as much energy as North America by 2009. In Canada, the energy sector accounts for nearly 6% of GDP, which represents 1.9% of the labor force (327,000 jobs) and has been a major engine of growth in recent years). Beside crude oil, natural gas, coal and uranium, Canada is a major producer of electricity in the world (the fifth largest producer of energy in the world), which accounts for 9% of its total energy output. In this sector, the country benefits from low-price electricity as hydroelectric generation is the most important source of electricity supply, accounting for 60% of the total electricity output .Owing to the abundance of energy, the size of its territory, the rigor of its climate and the high level of industrialization of its economy, Canada ranks among the most intensive consumers of energy. Nevertheless, Canada’s energy output exceeds domestic needs from far, and the surpluses are exported in the US which is its major client.
Since 1997, following a restructuring of the North American market initiated by a deregulation opening the markets to competition, utility industry has undergone significant changes, with the entrance of important competitors specializing in the production and trading of electricity and other forms of energy. This phenomenon has pushed industry members to rethink some of their strategies and revise their business practices. In this context, while supply chain applications at a strategic level (e.g. strategy definition, supplier relationship management, contractual logistic management) have been considered as a rich area of opportunity for cost reduction , this article focuses more on the operational aspects of supply chain management. For instance, activities such as power grid maintenance and mobile field service have also been identified as having important effect on cost savings and level of service improvement. It is along this continuum of electronic platforms (e.g. ERP, electronic marketplaces) and IOS adoption, that utilities are now looking toward emerging technologies such as RFID to drive transaction cost reductions.
5. Methodology
This paper is part of a larger study conducted to improve our understanding of RFID technology in a supply chain context. The business process approach and laboratory simulation are selected as they proved to be relevant in order to assess the impacts and potential benefits of RFID technology
5.1 Research sites
The investigated utility supply chain consists of: (i) a focal firm (Firm A), one of its strategic first-tier suppliers (Firm B), and one of its internal customers (Firm C). Firm A is a major player in the utility industry (electricity) in North America. As managers from Firm A indicated, among their primary motivation toward RFID technology adoption, the power grid maintenance and operations (repair) were key areas of potential improvements. Firm A owns two major distribution centers (DCs) and receives thousands of products (namely overhead distribution transformers) every year, of which 15 thousand are considered strategic components of its power supply infrastructure. These products which were selected in the study are distributed in 90 stores disseminated in a vast territory. Following a power outage, missing one product could have a serious impact on network down time. Therefore optimizing product replenishment at specific stores (level) and automating the picking process at the
store location were identified as critical activities.
5.2 Data Collection
For this study, both qualitative and quantitative data were collected using (i) on-site observations, (ii) interviews and (iii) joint working session with industrial partners in laboratory settings.
1. On-site observations were conducted in all research sites involved in this study. The main objective of on-site observations was to map the current intra- and inter-organizational business processes (As-Is) related to the chosen product value chain. This was done using a Business Process Analysis tool (ARIS Toolset) at various stages of the research. The ARIS Toolset is a Business Process Analysis (BPA) tool used for global definition, mapping, analysis, optimization and implementation of business processes. It helps to make “quick decisions about the management of e-business processes, by providing realistic simulations of resource utilisation, activity-based cost calculations, as well as web-based communication of modelled and optimised company processes” .
2. Interviews were conducted with a semi-structured questionnaire to complement to observations and gather more information on specific business processes.
3. Joint working sessions where conducted with key respondents from each firms to identify critical processes to be redesigned while integrating RFID technology The resulting RFID-enabled B2B e-commerce scenarios, therefore, had to be validated by ERP consultants and RFID solution providers and, most importantly, by a middleware provider in order to ensure their technical feasibility. This iterative approach allowed refining the scope of the simulation in laboratory settings (see the RFID laboratory in Figure 2).
5.3 RFID Laboratory
The laboratory where RFID-enabled B2B e-commerce scenarios were simulated is presented in Figure 2.
On the left side, an RFID portal represents the supplier’s shipping dock including:
• Photo eye (1) for automatic product detection and trigger to activate two fixed antennas (2). This procedure allows the antennas to be awakened and transmits radio waves only where necessary.
• These two antennas are connected to a fixed reader
(3) that captures the information written on the tags (4).A stack light (5) linked to this reader allows the confirmation of the status of the readings as the products (or boxes) are passing on the conveyor belts (6).• On the right side of figure 1 of an RFID portal represents a customer’s receiving dock (7) with technical consideration similar to that of the shipping dock.• Based on each specific business cases, other technological options could be considered such as mounted RFID fork lift or handheld RFID gun. • The third part of the laboratory is composed of the ERP and middleware servers where all the business rules are configured. While the new generations of readers allow “built in intelligence”, in the case of these pre-pilot experiments, business rules where configured in the middleware.
• For the purpose of the demo, OMS from Ship2save was used at the supplier location (simulated environment), and Catamaran (provided by Hewlett Packard and Shipcom Wireless) was used at the client location (simulated environment). The integration of these two middleware was facilitated with pre-configured bridges. Because of the scope of this paper, our discussion will only emphasize on the results obtained within Catamaran.
• Ultimately, the last components are the three screens on the walls , where all the information resulting from transactions is projected, allowing participants to follow the information flow in real time, as each transaction is automatically performed.
• Moreover, complementary devices such as mobile RFID reader (i.e. RFID gun) were used, to allow real time access to the middleware in order to take action while being on the move.
6. RFID-Enabled Scenarios
In this study, I have adopted a “store” perspective in conformity with the indication of firms A managers on targeted critical activities. This focus enables researchers to understand HOW the work would be carried out within one store as a power grid operator would handle an electronic working order (e-WO) in order to fix a power outage.
The EPC (Event-driven Process Chains) formalism was used as a common language between all the project stakeholders for the participants to fully understand the impacts of implementing RFID technology on selected processes. The EPC formalism allows a logic representation of activities within and between processes. An interesting aspect of the EPC formalism is that it highlights all the events that trigger the activities and the resulting sequence of events; suggesting that a process can be seen as a chain of events and functions (i.e. an activity which needs to be performed). Moreover, the modeling of a business process using EPC formalism uses three types of logical connectors to indicate the workflow between activities and events, mainly the “^” (i.e. and), “v”(i.e. or) “XOR” (i.e. exclusive or). In addition to the basic representation of a process using EPC formalism, it is possible to assign responsibilities (i.e. employee) to a specific function, allocate a system which is used to perform the function (e.g. ERP, RFID middleware), indicate information inputs and outputs (e.g. RFID data) specify some business rules, assign them to logical connectors and quantify their probabilities of occurrence.
6.1 Simulated Scenarios in the Laboratory
Today, when a power outage occurs, the operators have to call a maintenance center for identifying the closest remote store where required products (e.g. transformers) are available in order to proceed with their picking before to go on the site for repairing the power grid. However, because of store management issues, a store manager has to be assigned for opening the store, providing operators with the products and filling up the documentation. An alternative approach being used is a permanent store manager assigned to a specific store.
Indeed, if multiple stores can constitute critical inventory buffer areas between remote locations and distribution centers, the current situation is rather costly and inefficient. Therefore, a redesigned process integrating RFID technology was proposed and validated in laboratory settings. The simulated scenario represents the automatic “access” to a remote store for the “automatic picking” of a “specific product” in order to fix a power outage that just occurred (Figure 4).
6.2 Discussion
The following course of actions is triggered by an electronic working order (e-WO) sent to an operator in order to fix a power outage that has just occurred.
More precisely, the following steps can summarize the scenario simulated (Figure 4) in laboratory:
1. When the e-WO is received, the operator can directly access the ERP from the field, using a wireless device (i.e. PDA), check product availability in the inventory and reserve the required product at the closest store.
2. When the product arrives at the store, by automating its identification (i.e. RFID employee smart card), the operator automatically access the store, locate the reserved product, scan the product to confirm the matching with a specific e-WO before picking it up (i.e. operator equipped with RFID reader with embedded middleware functionalities and products equipped with RFID tags) (Figure 3, part (a)).
3. Once the verification is performed, the operator semi automatically validates the transaction by associating a specific e-WO with this specific product (Figure 3, part (b)) and posts the transaction into the ERP (Figure 3, part (c)).
4. As this transaction is posted, this triggers other functions such as the automatic inventory adjustment in the ERP in real time (Figure 3, part (c-1, c-2)). This could in turn trigger more events such as sending a notification to specific supply chain members on the stock movements.
5. Finally, as the operator exits the store, a notification is sent to the ERP to notify the status of the employee.
The same logic could be used to follow the whole process from power outage to reparation, giving the organization a better visibility on its mobile workforce performance.
7. Conclusion
This study attempts to improve our understanding of the impact of RFID technology on business processes by trying to answer the following question: “How business processes can be optimized using RFID technology?” In terms of practical implications, it is in line with recent questions raised about RFID while these authors are asking for models, theories, concepts, frameworks, methods, techniques, and tools that are being applied in practice, raising the importance on RFID research to meet the needs of practitioners and managers.
Our results suggest that, when implementing RFID technology at the store level, the visibility could allow supply chain members to gather precise information on real demand, thus enabling lean assembling at the supplier’s level and optimizing the replenishment procedures at the distribution center and at the store levels. Also, in critical situations, as power outage minimum downtime is a key issue, RFID technology seems to be a relevant technology to increase the responsive of organization managing emergency situations. Moreover, RFID technology still requires human intervention for some activities. For example, the operator still has to select the exact working order to match the specific product for the billing of a project. More intelligent business rules could have been configured in the middleware to avoid this human intervention, but is it worth it? Indeed, each scenario could lead to many possible configurations, suggesting that use case scenarios and sensitivity analysis should be carefully considered when selecting the proper design (architecture options) for the virtual and hardware components of RFID systems.
In reality, the exercise can be highly complicated, when considering all the options for selecting (i) the proper RFID systems vs. other AIDC systems (ii) the type of wireless network, (iii) the level of integration with various enterprise information systems modules, and with ecommerce intra and inter organizational systems. Moreover, beside trade off on functionality vs. costs consideration, the selected configuration will heavily depend on the decisions of different managers at the supply chain level. This raises the issue of the identification and selection of performance measurement that needs to be shared among supply chain members in order to evaluate the implementation of the retained scenario. Indeed, when building RFID-enabled scenarios, such performance measures would enable managers to (i) evaluate and control the performance of their resources, (ii) communicate these performance, and (iii) improve their supply chain processes by identifying gaps (between "As-Is" situation and expectation) and point out at action for improvements. Also, the integration of RFID infrastructure with the existing enterprise information systems at focal firm level and between supply chain members could be a very challenging task and require a high level of collaboration. The next logical step of this research could be the investigation of the impact of RFID on the supply chain members’ relationship.

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[6] Byrd, T.A. & Davidson, N.W. “Examining possible antecedents of IT impact on the supply chain and its effect on firm performance,” Information & Management, 2003, 41,243–255.
[7] ChainLink Research. “RFID Checklist: RFID Markets and Solutions for 2008,” 2007. Retrieved May 20, 2008, from: http://www.clresearch.com/ActiveRFID.htm.
[8] Curtin, J., Kauffman, R.J. & Riggins, F.J. “Making the most out of RFID technology: A research agenda for the study of the adoption, usage and impact of RFID,” Information Technology and Management, 2007, 8(2), 87–110.
[9] Devaraj, S. & Kohli, R. “Performance impacts of information technology: Is actual usage the missing link?,” Management Science, 2003, 49(3), 273–299.
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OSB Ahmedabad Students meet Celebrity Ms. Mallika Sarabhai

OSB Ahmedabad students ,Miss.Archana Tiwari,Miss.Sandhya Choudhary and Miss.Bhumi Suthar met Ms. Mallika Sarabhai as a part of their SIP Marketing activity with -Sharekhan Ltd- at Infocity,Gandhinagar,Ahmedabad..

Marketing of Library Services - Article by Ms. Manju Yadav,Librarian @OSB Vadodara

This article was published in the Conference Proceedings of National Conference on "Library & Information Technology: Driving Management Education" , conducted by NICME New Delhi.

MARKETING OF LIBRARY SERVICES
By Manju Yadav (Asst. Librarian)
Omegan School of Business, Vadodara
intellectmanju@yahoo.com
Abstract
In this paper, we tried to give lime light to the marketing of library services. This means to inform our user what we are doing? and what we can do?? This is the information explosion phase, and library plays imperative role in almost every field of knowledge. We had many intellectual minds, but lack of services restricting them. Users are not thriving to library because they are unaware of library services. Here the need of, marketing of library services arises. Promotional activities give visibility in public. Marketing of library services helps the user to acquire the resources in best possible way. In this regard libraries can conduct: (a) Public announcements on radios, newspapers and TVs (b) Book Exhibitions, Book Fairs, Book Displays (c) Co-relating between pattern of exhibition and library services in exhibition premises (d) Conducting recreational activities in library. Within the library also librarians can encourage users by having good atmospheric conditions like neat and tidy environment, drinking water and zerox facilities etc.
Promotions of marketing activities depend upon various mediums and skills like personal skills, e-mails, internet, newsletter and leaflets. As a librarian we are the persons, who have to actively promote and advertise library services.
1. Introduction
We are living in 21st century and library plays pivotal role in almost every field of knowledge. Whether Science and technology, Banking, Insurance, Mass media etc., each and every field needs continous development and growth and library helps in this. Marketing is defined by the American Marketing Association as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. Marketing basically involves two processes first identification of customers needs and then try to fulfill that requirement. As a librarian we are the persons who are continuously in this process and try to fulfill the demand of users.
2. Need of Library Services
Library helps in research and development, and in growth of any subject or concept or field. The development of any nation is broadly depends upon researchers, but instead of having good library and library services, they are unable to give their best. The reason is that they are not aware of library services, the titles and resources of library were not utilized properly because of lack of awareness about services. With the growth of cyber world and internet, the services of library is also growing and developing. But lack of information about services curbing the users, hence the requirement for the marketing of library services crop up. Marketing and promotional activities give visibility to the library in public. And hence resources of library utilized in best possible way. In order to perform marketing services effectively librarians has to do three steps: market research, plan accordingly and then execute the plan.
Marketing or advertising of library services are basically different from advertising or marketing in commercial sense. The latter is competitive in nature, while libraries promotion is invariably informative. Marketing of library is done to spread awareness of the facilities offered by libraries and of the need they can fulfill. Hence, it indicates library as a provider of knowledge and information. The principal objective is to bring the library and community closer together.
3. Marketing of Library Services
Libraries can promote and market services in two ways, first within the premises and secondly beyond the library premises.
3.1. Marketing beyond Library Premises
Beyond the premises librarians can conduct the following activities:
3.1.1. Public Announcements: Librarians can carry out public announcement activities on radios, newspapers and TV’s. If library is launching any new service, they can announce it on different Medias. As now day’s radio is very popular and in rural areas also, radio facility is available, hence it can be actively used for marketing. It is an excellent medium for reaching the non-user.
3.1.2. Book Fairs/ Book Exhibition/ Book Displays: Time to time by conducting these activity, users came to know new arrivals of library. And this gives visibility to the library collections, hence, users get motivated to use library. By using book fairs as an aid librarians can make users aware about their services. Librarians can use this activity as a platform for marketing its services.
3.1.3. Co-relating between pattern of exhibition and library services in exhibition premises: Exhibitions of different product gathers the bulk public, librarians can place a small stall of library books and make the people aware of their new services. Banners of library can be utilized for visibility in these exhibitions.
3.1.4. Recreational Activities: The places where any recreational activities like cooking, painting, music, art competitions were going on. Their also, by conducting one presentations the librarians can create awareness and market their library services.
3.1.5. Organizing Seminars: The librarian would conventionally conduct seminars and workshops for library services. Always take along some leaflets or handouts for distribution at the end of the seminar to reinforce audience, what has been said and to remind them of the library services after they have left the seminar and workshop.
3.1.6. Holiday mobile libraries and book buses: These services of libraries are very valuable as they take the library out of its normal extent and can able to capture the attention of non-users of the library.
3.2. Marketing within Library Premises
Within the premises also the librarians can gather public and market library services. Like
Book Exhibitions, displays can be conducted within the library itself. Activities which are predominantly book or library oriented will include talks of authors, illustrators and book collectors and film and slide shows relating exclusively to the library service. One of the most enlightening means can be used for introducing larger library to the community by the way of guided tour; this includes a look behind the scenes at those departments to which the public do not normally have access. Special events may also be put on for particular group of user, like open evening for business men and service class. All these events give excellent opportunity to key library personnel to make contacts with regular and potential users in commerce and industry in the locality. For all the above events library lecture hall or meetings rooms can be used. All these library presentational activities need careful planning and execution.

4. Promotions of Marketing Activities
Marketing and promotional actions entail various mediums and skills like:
Personal Skills: The behavior in person or in telephone, matters in user’s rating of the library. Skills like professionalism, soft speaking with smile and grace helps in building healthy relationships with users. A librarian should be soft spoken and mixing in nature then only it will be easy for them to convey their information.
· E-Mails: With the introduction of Internet, various tasks can be performed very easily. Through e-mails advertising messages reach to the user very easily and quickly. It is the best method for reaching to the user quickly and cheaply.
· Newsletter and Leaflets: Both are the means of disseminating the information. Leaflets and guides can be used to for displaying on notice boards. And newsletters are used for listing interesting new websites, new journals, new services and for general science news of interest. Newsletter should be produced on regular basis.
· Good quality print, use of more illustrations, pictures and use of catchy headlines helps a lot in good marketing.
A good marketing attracts the attention of the public and hearten the users. And time and cost is involved in the marketing, so always make sure that you get the full benefit of cost incurred. Marketing should be done within the time limit and with good frequency. 5. Conclusion
Marketing and promotion of library services are purely in the hands of librarian. For that the librarian should well aware of all the services, so that they can able to elucidate the doubts of users. Marketing gives wide range of contacts with the public and furnishes unique opportunity to improve on previous standards and to lead the way in local government in the provision of publicity of a high standard. Every thing had some positive sides and with that some negative points too. It harm when it creates a demand which cannot be met, or raises expectations beyond our capacity to conform them. So, marketing should be engaged up to the extent that it should reach to the acceptance level, in both quality and quantity.
References: -
[1] Stoakley, Roger (1994). Outlines of Modern Librarianship: Presenting the Library Services (pp. 60-94). London: C Live Bingley.
[2] Gupta, B.L. (1989). Library Service: Important
Documents. Jaipur: Pointer Publishes.
[3] Manley, Marian C. (1946). Library Service to Business Its place in the Small City. Chicago: American Library Association.
[4] Buckland, Michael K. (1983). Library Services in Theory and Context. Oxford: Pergamon Press.
[5] Robb, C. A. (2002). Marketing the Small Library: Conference paper. Retrieved from
http://skyways.lib.ks.us/KSL/ce/mar keting/part-three.htm (on 14/01/2009)
[6] Steadley, M., & Gray, C. (2003). Library and Information Services Marketing. UI Current LIS Clips: A Current Awareness Service for Library and Information Science.
Retrieved from
http://clips.lis.uiuc.edu/2003_09.html (on 20/01/2009)
[7] Schmidt, J. (2000). Unlocking the Library: Marketing Library Services. A Case Study Approach. Australia: University of Queensland. Retrieved from
http://www.library.uq.edu.au/papers/ unlocking_the_library.pdf (on 20/1/2009)
[8] Laermer, R., & Mark, S. (2007). Marketing. New York: Harper Collins. Retrieved from
http://en.wikipedia.org/wiki/Marketing (on 23/1/2009)
[9] Datson, E., (2007). Inspiring Customer Service in 21st Century Library. Paper presented at Department of Agriculture, Fisheries & Forest. Canberra: Australia.

OSB Vadodara Students win cash awards

The principal Prof Subashish Chaterjee announcing the Prizes

The Director Mr. Biplab Halder Giving the Prizes

The Director along with the Principal & Staff of OSB Vadodara

The Director of OSB Mr. Biplab Halder gave cash awards to the students who had won the third prize in Manuscript (Paper Presentation) and Lucrative (Virtual Share Trading Game)held at Parul institute of management, Baroda. The students won a cash prize of Rs.3000/-which was matched by OSB.

OSB Ahmedabad is now on You Tube

http://www.youtube.com/user/OmeganAhmedabad

OSB Nashik is now on You Tube

http://www.youtube.com/watch?v=awE6v87RhXw

OSB Vadodara is now on You Tube

http://www.youtube.com/results?search_type=&search_query=osbomegan&aq=f

Advertisement in Divya Bhaskar 21/04/2009 - OSB Ahmedabad

Prof Deepali Bhatnagar - Faculty @ OSB Jaipur Article published in a Book

Prof Deepali Bhatnagar's article "Portrayal of HR Processes as Proactive Transition Facilitator in the Dynamically Changing Scenario" has been published in a book., 'Opportunities and Challenges in the Global Business' -( Excel Books- New Delhi.The ISBN No. is 978-81-7446-718-8)
The Paper has been presented in IIFTR (International Institute of Foreign Trade & Research), Indore in August 2008.

Prof Jessy Johnson, Faculty @ OSB Pune- artilce on Group Discussions in Indian Express